Later it is very easy and somewhat like turning the palm of the hand if you want to establish a news-based portal. With a crew of less than 10 people alone, a news portal is already able to walk. At least, from the edges of the editorship. When it comes to how to make money from advertising, which is also a “blood” for a print and electronic mass media, that’s another matter.
Well, so the proliferation of mass media, especially the mass media online, a phenomenon that is very interesting observed. A quick battle in the presentation of an event between online news portals is a measure of how strong the editorial crew works in the field. For example, news portals such as detikcom currently occupy the top position to find out the latest news. Specialization detikcom pertained sophisticated about the speed of news. For example, motor traffic and collisions alone can easily be detected AFP. It’s really fast.
While kompas.com more refers to the weight of a news while still considering the aspect of speed of viewing. So it is not easy to find motorcycle collision news on kompas.com, as well as in AFP. The difference is thin with detikcom today is Merdeka.com, which also consistently broadcast news events.
These three news portals seem to represent almost all online media in the country. In general, an online medium always offers the speed of information. The bonus, accuracy and validity of information. In other words, who owns the most crew and scattered in many locations, that’s the first to get the news.
Perhaps, that’s what happened in the last five years, when the use of smart phones with various news portal applications increasingly “craze”. All current events can be known on the phone screen without the need to open the laptop let alone have to stop by first to the internet cafe aka cafe. All news portals are vying for the first to show an event.
But lately, the concept of news speed was beginning to fade that very much influenced social media like facebook and twitter. Each person can now act like a journalist. The term is cool, citizen journalist. With a single photo or video recording using a mobile phone, that moment will also spread to all corners of the world. Then came the term “viral” when the coverage was of concern to the public at large.
So, how the fate of online media in the next five or ten years? The question that seems to be answered two online media is still relatively new: tirto.id and kumparan.com. Both news portals are beginning to offer a new sensation to the reader on how to enjoy a news story. Readers are gradually herded to leave news events such as fires, crashes, and more. Instead, the two portals present news from many points of view and review it more deeply (indepth).
However, about review-review, tirto.id seems still more skilled than kumparan.com. Equally, these two news portals display news with an interesting face. Game photos and infographics become the main weapon for more menggaet reader market. No less important, and this feels very important, the short video display becomes the key of how to attract the attention of readers. Without video, a news story can now be rated ‘hoax’.
The presence of these two news portals is enough to bring new colors in the development of online media industry in the country. They are able to capture what the reader really wants, not what the editor wants.
In conclusion, Tirto and Kumparan have now occupied the position of the challenger for the online news portal that has already existed. Because after all, the mass media today is a business that in principle also weighs the profit-loss for the press company itself. If not able to compete with other mass media, certainly will be abandoned readers who automatically buried deep into the quota of the distribution of advertising cake.
That said, quality news is the life of a mass media while advertising is his blood. Both are bound and related. Should not be lame if you do not want to fall in the middle of the road.
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